Vietnam stands tall as one of the world’s top coffee producers, home to a deeply ingrained coffee culture. From phin-brewed cà phê sữa đá to adventurous creations like egg coffee and salt coffee, Vietnam’s taste for bold and unique coffee is unmatched. Into this vibrant market steps ZUS Coffee Vietnam, a Malaysian-born brand that’s rewriting the coffee playbook with specialty-grade beverages priced for everyday life.

ZUS brings a fusion of tradition and trend, pairing Southeast Asian ingredients with premium espresso techniques—all while maintaining its promise of affordability and modern convenience.

Vietnam’s Coffee Culture: Deep Roots, Bold Moves

While traditional Vietnamese coffee remains a national treasure, brewed dark through phin filters and mixed with condensed milk for a thick, sweet finish, modern tastes are shifting. Urban millennials and Gen Z consumers now lean into iced lattes, matcha, and cold brews.

ZUS Coffee finds its sweet spot right between these two: a bridge between heritage and modernity—delivering both familiar comfort and playful experimentation in every cup.

 Why ZUS Coffee Is Winning Hearts in Vietnam

ZUS’s success in Vietnam stems from four strategic pillars:

• ✅ Specialty-grade beans, brewed consistently across all stores

• ✅ Creative, regionally inspired drinks like Gula Melaka and Rose Pu-Erh

• ✅ Mobile-first convenience with fast ordering, digital payments, and app rewards

• ✅ Approachable pricing far below the third-wave and international café standard

This model fits Vietnam’s fast-growing cities like Ho Chi Minh City, Hanoi, and Da Nang, where lifestyle and taste evolve side by side.

Most Popular ZUS Coffee Drinks in Vietnam

ZUS Coffee Vietnam’s menu adapts to local preferences while introducing a sense of novelty and freshness.

1. Gula Melaka Latté

Infused with palm sugar syrup, this drink blends deep toffee-like sweetness with strong espresso—akin to a sleek, modern version of traditional cà phê sữa đá.

2. Spanish Latté

A favorite among professionals, offering smooth espresso paired with creamy milk and subtle sweetness. Balanced and energizing.

3. Seasalt Brown Sugar Latté

A frothy iced drink combining bold espresso with sweet brown sugar and a touch of sea salt—cool, creamy, and loved in Vietnam’s tropical climate.

4. Matcha Mania

For tea lovers, this smooth and well-balanced matcha is creamy without being overly sweet—ideal for Vietnamese palates that enjoy nuance.

5. ZUS Signature

An intense iced coffee for true caffeine fans. Strong, cold, and smooth—it mirrors the impact of traditional Vietnamese coffee with a modern flair.

6. ZUS Lemonade & Mocktails

Fruity, refreshing, and caffeine-free—perfect for beating the heat or for customers looking for non-coffee alternatives.

 Café Design: Functional, Modern, and Fast

ZUS Coffee Vietnam shops are designed for speed, simplicity, and Instagram appeal. Think minimalist interiors with bold blue branding, digital ordering kiosks, and layouts optimized for quick pickups and short meetups.

Key features include:

•  App ordering and self-kiosks

•  Signature blue branding

•  Light seating for dine-in

•  Prime locations near universities, offices, and malls

•  Picture-perfect cups and interiors for social media

Ideal for Vietnam’s students, digital nomads, freelancers, and busy professionals.

 Digital First – Ordering, Loyalty, and Delivery

Vietnam is a mobile-first nation, and ZUS Coffee embraces that with a top-tier digital experience:

• Full menu browsing and custom drink options

• App-only rewards, exclusive deals, and birthday perks

• Seamless payments via Momo, ZaloPay, ShopeePay, or bank cards

• Partnerships with GrabFood, Baemin, ShopeeFood for fast delivery

This aligns perfectly with the tech-savvy, convenience-driven lifestyle of Vietnam’s younger consumers.

 Food Menu – Small Snacks, Big Value

ZUS Coffee Vietnam pairs its beverage offerings with affordable snacks:

• Ham & Cheese Croissant

• Chicken Puff

• Chocolate Cheesecake

• Ube Pandesal

• Creamy Ham Bun

These light meals are perfect for breakfast on the go, midday breaks, or afternoon pick-me-ups.

 ZUS Coffee vs. Other Brands in Vietnam

ZUS Coffee occupies a rare middle ground: premium drinks with regional roots, made for a digitally connected, budget-conscious consumer.

 What’s Next for ZUS Coffee in Vietnam?

ZUS Coffee plans to expand into:

• Hanoi – Tech-driven youth & strong café demand

• Da Nang – Emerging middle class & digital-savvy customers

• Can Tho & Hai Phong – Regional urban growth markets

Future ideas may include:

• Vietnam-exclusive beverages like Salt Coffee Latté or Coconut Espresso

• Collaborations with Vietnamese artists for limited cup designs

• Tết-themed promotions and loyalty events

Final Sip: ZUS Coffee Vietnam – Redefining Everyday Coffee

ZUS Coffee isn’t just a café—it’s a lifestyle shift. By offering specialty brews that are budget-friendly and digitally integrated, ZUS captures the modern Vietnamese spirit. Whether you’re sipping a Gula Melaka Latté after class or enjoying a Spanish Latté at work, ZUS becomes part of your everyday life.

In a country that celebrates both coffee tradition and innovation, ZUS Coffee Vietnam is the new face of modern brews—strong in flavor, smart in approach, and stylish in presentation.